The idea we’ve all been waiting for.
I just gave a speech about Conscious Capitalism to 400 marketing and media professionals. If ever there was going to be a tough crowd, this was it.
But, to my great delight, it went over really well. Really, really well.
Why wouldn’t it? People in marketing, media and adland are every bit as human as people on the rest of the planet and just as desperate to see a breakthrough from the drudgery, selfishness and short-sightedness of business as usual.
This is what I spoke about in a nutshell.
Forget the wheel, the scriptures, the printing press, the lightbulb, the telephone, the microchip and the internet, the best idea we’ve ever had is capitalism. It’s been the most successful operating system for creativity, innovation and entrepreneurship ever.
In the last 200 years capitalism has elevated humanity from the clutches of poverty, crude agrarian living, illiteracy and widespread violence. It’s also helped to multiply life expectancy more than twofold to a global average of 68. It’s worked wonders.
But lately it’s been hijacked by greed and sold short by economists with little imagination and a narrow and pessimistic view of the human spirit. People have become jaded, exhausted and overwhelmed. And so capitalism has hit the wall.
Enter Conscious Capitalism. A new way to do business that is proving more successful, more sustainable and far more creative. Conscious businesses outperform their peers on every measure, including profitability.
And here’s why. First, conscious businesses understand human creativity and the desire for meaningful work. Second, they understand the interdependence of stakeholders.
In a world of hyper-connectivity and transparency, increasing intelligence (the Flynn Effect), with middle-age values on the ascendancy and a growing awareness that actions have consequences, consciousness in business will become the new normal.
If capitalism was a great idea for much of the last 200 years, conscious capitalism is a better one for now.